How to Sell Anything To Anyone

Link: Seth's Blog: How to Sell Anything To Anyone.

You bring up an interesting point. There are times when the product or service sells itself, and it just needs to be detailed (or explained) by the rep. There's a big difference between detailing a product and being able to sell and close a deal.

We had hired one of our buddies, a pharmaceutical sales rep, into our tech company, and this individual was so cocky and talked himself up so much about his ability to sell, we gave him a top position and a high paying salary in our company. He was good at detailing, but couldn't make a sale or close a deal to save his life... or our company for that matter.

His lips did a lot of moving and we heard a lot of noise, but we never got any results.

If we were in the lumberjack business and if I were to send him out to cut down a tree, he would probably beat it with a stick, make a lot of noise and look busy... but at the end of the day, the tree would still be standing.

Obviously we didn't have a stellar product or service that sold itself... such as the one mentioned in your example. In your case, you didn't need a salesman, you needed a detailer. In our case, we didn't need a detailer, we needed a salesman that could close deals.

Comments

[Alonso]

Hola... !
I found out this really interested history... and really help full for me...
I work in A Surf camp in Costa Rica.. I have a year working here... as you can see my English is not good enough. I start to work here as a web designer assistant, doing Banners an flash things... something that I really like to do .. but I guess that I'm not good in that area, but I keep working hard, to learn everyday something new, I love to learn... what happened was that one of our sellers goes for vacations and my boss need a persons in sale office, so I start to do that without knowing anything about it.. and believe me I hate it at the first time... !! But them I start to make sales .. in my first week I make my first big sale.. of $10.000 I was really exited about it... by the end of the months I was selling over $60.000 ... really good for a new guy. I thought that I just will be in sales for one month.. but my boss let me here in sales office.... !!
and I make a big one of $25.000... Not bad.
Now I want to sell for real, I want to learn the real sellers sell... cause Im not a big one, But I will love to learn how to be a big one... the past month I sold the %85 of all this place.
So I think that something pleople find a road that they just don't know, and is amazing how life turns you in the right direction.. some people take that direction some people don't.. anyway I will love if someone help me to go in this direction with good words and advice... I will really apreciate... !!

Best Regards
PURA VIDA
Alonso P.

P.S - I have some lands here in Costa Rica and they are for sale, just e-mail me and we will talk.. Or if you like to surf let me know I give you a really good deal in a Beutifull place in Tamarindo.